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Natalie K.

  • Singapore
  • Verified

About Me

With a zeal for exploring the possibilities of new-age technology and businesses, backed up with a broad range of experience working with various industries (media, startups, Communications, PR, Real Estate and more) my journey as a freelance digital strategist has been quite the journey. Digital Marketing, Branding, Communications, and Advertising are all areas I would love to explore, but most of all, my passion lies in building digital ecosystems to contribute to social equality across the globe. I believe that information and education can help people advance, and creating meaningful content and resources is my small contribution to the betterment of society.

Language: English, Mandarin

TimeZone: Asia/Singapore

Education & Qualification

Graduate Level
Educational Qualification
Sociology & Corporate Communications
University / College
Singapore Management University

Industries Worked In

  • Edelman

    B2B Communications
    Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. I was part of the B2B tech communications team, where i developed copy on assets and supported the team on communications-related tasks.
  • Global People

    Content Strategist
    Global People is a global HR company. I developed a content strategy based on business objectives and a customer’s or end user’s needs. I oversaw content requirements and create content strategy deliverables across a project life cycle. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses.
  • Helpling Singapore

    Digital Strategist
    Helpling is the leading online platform for on-demand home services outside the U.S. I worked on integrating digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring the efficiency and effectiveness of digital channels.