Marketing Communications Officer
As Marketing Communications Officer, I was entrusted with communicating to more than 500 language centres, corporate partners and foreign agencies. I produced press releases, news content, Microsoft Dynamics CRM email marketing, physical materials and social media content. These responsibilities required me to research content, conduct market research, subedit, repurpose and create original content for our news site and social media.
I was placed in charge of maintaining our website and managing social media channels, involving HTML coding, SEO, Google Analytics research, producing media using Adobe Creative Suite and much more. I also used my initiative to implement processes, including stock counters and analytics that assisted decision making and content creation. I am proud of my achievement in increasing engagement and followership on all social media channels by three fold as well as maintaining an excellent and above average email interaction rate.
During my time at English UK, we have also seen record attendances and increased sales for our B2B conferences. Moreover, I assisted in research, strategy and production of these conferences. I also received intensive digital marketing strategy and planning training to enhance my work.